Please note that this position is no longer available. If you would like to be considered for similar opportunities now or in the future, feel free to apply and/or set up a notifier for yourself.
Senior Product Marketing Manager
or
Apply with
Opportunity Snapshot
Do you have a passion for work with meaning, and a talent for marketing cutting-edge clinical products? Edwards Lifesciences, an industry leader in cardiovascular disease treatments and the number-one heart valve company in the world, has a high-visibility opportunity for a Senior Product Marketing Manager to own and shape the overall leadership strategy for our tissue valve product line. This is a multi-faceted, hands-on role in which you'll manage the product by dividing your focus between strategic and tactical issues. Your core mission will be to direct market analysis and implement strategies that will ensure our tissue valve products to maintain their leadership position; aggressively penetrate the heart valve market; grow market share; and launch new products and technologies that will enable us to achieve our sales and profit objectives.
At Edwards we pride ourselves on pioneering innovations in percutaneous delivery of heart valve products by continuously investing in R&D. And, our heart valve line is the cornerstone of our business in the North American market, making impressive contributions to our revenue. If you have a solid clinical marketing background with experience working with heart surgeons and field organizations, making compelling presentations to a variety of audiences, and influencing key opinion leaders, consider this higly-promotable role. . .
Our Requirements
Bachelor's degree in Business or Marketing, MBA preferred.
At least five years of marketing experience, including 2-3 yrs of progressive product management in a clinical environment.
Knowledge of medical technologies and understanding of medical reimbursements.
Field management experience is highly desirable.
Impeccable communication skills, both oral and written.
Proficiency in Microsoft Office suite.
Your Opportunity
Career development: Edwards is committed to developing its employees and promoting from within whenever possible. In fact this position is made available as the incumbent was promoted. Your mastery of this role will serve as a springboard for numerous other opportunities, such as director, or you can move into other areas of our diverse organization, such as global franchising or branding.
Pride: You'll be working with numerous groups to create new solutions to life-threatening problems and be a critical link in the chain of people fighting cardiovascular disease around the world. What can give a greater sense of satisfaction than knowing that your products help improve and save lives daily?
Great work environment: We foster an extremely collaborative, team-oriented environment and you'll enjoy the best of both worlds by having the opportunity to excel as a team member and as an individual contributor.
Autonomy: You have complete independence in achieving your objectives; we'll provide you support when you need it, but for the most part we'll look to you to achieve your goals like an independent business owner, with a minimum of supervision.
Excellent benefits: In addition to a competitive salary and bonus eligibility, we offer a comprehensive benefits package and "perks" including an on-site fitness center, cafeteria, parking, ATM and more.
Who We Are
Edwards Lifesciences is a leader in cardiovascular disease treatments, the number-one heart valve company in the world, and the global leader in acute hemodynamic monitoring. Headquartered in Irvine, California, we have more than 5,300 employees worldwide and reported 2005 sales of $998 million. We supply products and technologies to customers in more than 100 countries, through both direct sales and distributor relationships. Our products are manufactured in locations throughout the world, including Brazil, the Dominican Republic, Japan, Puerto Rico, Switzerland and the United States.
We leverage our research, design, development, and marketing expertise to produce products that address specific cardiovascular opportunities including heart valve disease, peripheral vascular disease, and critical care technologies. As the market leader in our industry, we are both a highly evolved, well-established company, and a fast-paced entrepreneurial organization with a culture of constant innovation and aggressive growth.
This excerpt from our Credo sums up our culture well: "We will celebrate our successes, thrive on discovery, and continually expand our boundaries. We will act boldly, decisively, and with determination on behalf of people fighting cardiovascular disease."
More About Your Role
Reporting directly to our Director of North American Markets, you'll join our regional market team of eight members, four of whom are Product Managers, in our Irvine headquarters. With your clinical experience in product management, you'll begin contributing immediately by managing and strategically driving our tissue valve product line. You'll be entirely responsible for a clearly defined marketing strategy and tactical execution of our marketing plans, which include bringing two new products to launch this year.
Your initial challenges will revolve around assessing the competitive landscape and evaluating new market entrants; understanding and coming up to speed with new minimally invasive surgical techniques and procedures; and becoming a subject-matter expert to effectively reach out to cardiac surgeons and patients educating them on new treatment options available for cardiovascular disease.
You will spend the bulk of your time, about 40%, working with our field organizations developing the overall marketing and sales strategy (this includes about 20% of travel time); another 25% on new product launches; and the remainder 35% implementing marketing strategies to ensure an optimal promotional mix. Specifically your responsibilities are to:
Provide leadership to multi-functional product development teams to define market needs and customer requirements, assess business viability, and develop marketing strategy.
Monitor competitive activity and maintain an appropriate level of field sales interaction to stay abreast of market conditions and needs.
Define and execute promotional materials, market research, educational symposia, and clinical studies in support of product line; develop key presentations for surgeons, taking them on tour to the valve museum, and influence key opinion leaders.
Manage new product launches, including development and execution of product positioning, pricing, packaging, launch strategy, sales training materials, and promotion.
Forecast budgets for promotional spending and watch for changing market conditions which may affect forecasting and sales.
Manage all operational aspects of the product line.
Mentor and develop junior product managers.
Keys to Success
At Edwards our success is dependent on maintaining an atmosphere conducive to innovation, and in this culture you'll need the creativity and initiative to solve problems and find your own unique solutions. Several key attributes will aid your success in this role, including:
Strong leadership prowess to influence key opinion leader development.
Excellent interpersonal skills to interface with numerous constituencies including sales/cardiologists/customers; effectively building relationships with external customers and internal team members.
Creative problem solving skills to reach new markets and penetrate existing ones.
Multi-tasking capacity with the ability to juggle numerous projects and maintain grace under pressure.
High-energy and motivation to initiate tasks and follow-through effectively.
If this sounds like the right mix of challenge and opportunity for you, and you meet the minimum qualifications, we want to hear from you!
Opportunity Snapshot
Do you have a passion for work with meaning, and a talent for marketing cutting-edge clinical products? Edwards Lifesciences, an industry leader in cardiovascular disease treatments and the number-one heart valve company in the world, has a high-visibility opportunity for a Senior Product Marketing Manager to own and shape the overall leadership strategy for our tissue valve product line. This is a multi-faceted, hands-on role in which you'll manage the product by dividing your focus between strategic and tactical issues. Your core mission will be to direct market analysis and implement strategies that will ensure our tissue valve products to maintain their leadership position; aggressively penetrate the heart valve market; grow market share; and launch new products and technologies that will enable us to achieve our sales and profit objectives.
At Edwards we pride ourselves on pioneering innovations in percutaneous delivery of heart valve products by continuously investing in R&D. And, our heart valve line is the cornerstone of our business in the North American market, making impressive contributions to our revenue. If you have a solid clinical marketing background with experience working with heart surgeons and field organizations, making compelling presentations to a variety of audiences, and influencing key opinion leaders, consider this higly-promotable role. . .
Our Requirements
Bachelor's degree in Business or Marketing, MBA preferred.
At least five years of marketing experience, including 2-3 yrs of progressive product management in a clinical environment.
Knowledge of medical technologies and understanding of medical reimbursements.
Field management experience is highly desirable.
Impeccable communication skills, both oral and written.
Proficiency in Microsoft Office suite.
Your Opportunity
Career development: Edwards is committed to developing its employees and promoting from within whenever possible. In fact this position is made available as the incumbent was promoted. Your mastery of this role will serve as a springboard for numerous other opportunities, such as director, or you can move into other areas of our diverse organization, such as global franchising or branding.
Pride: You'll be working with numerous groups to create new solutions to life-threatening problems and be a critical link in the chain of people fighting cardiovascular disease around the world. What can give a greater sense of satisfaction than knowing that your products help improve and save lives daily?
Great work environment: We foster an extremely collaborative, team-oriented environment and you'll enjoy the best of both worlds by having the opportunity to excel as a team member and as an individual contributor.
Autonomy: You have complete independence in achieving your objectives; we'll provide you support when you need it, but for the most part we'll look to you to achieve your goals like an independent business owner, with a minimum of supervision.
Excellent benefits: In addition to a competitive salary and bonus eligibility, we offer a comprehensive benefits package and "perks" including an on-site fitness center, cafeteria, parking, ATM and more.
Who We Are
Edwards Lifesciences is a leader in cardiovascular disease treatments, the number-one heart valve company in the world, and the global leader in acute hemodynamic monitoring. Headquartered in Irvine, California, we have more than 5,300 employees worldwide and reported 2005 sales of $998 million. We supply products and technologies to customers in more than 100 countries, through both direct sales and distributor relationships. Our products are manufactured in locations throughout the world, including Brazil, the Dominican Republic, Japan, Puerto Rico, Switzerland and the United States.
We leverage our research, design, development, and marketing expertise to produce products that address specific cardiovascular opportunities including heart valve disease, peripheral vascular disease, and critical care technologies. As the market leader in our industry, we are both a highly evolved, well-established company, and a fast-paced entrepreneurial organization with a culture of constant innovation and aggressive growth.
This excerpt from our Credo sums up our culture well: "We will celebrate our successes, thrive on discovery, and continually expand our boundaries. We will act boldly, decisively, and with determination on behalf of people fighting cardiovascular disease."
More About Your Role
Reporting directly to our Director of North American Markets, you'll join our regional market team of eight members, four of whom are Product Managers, in our Irvine headquarters. With your clinical experience in product management, you'll begin contributing immediately by managing and strategically driving our tissue valve product line. You'll be entirely responsible for a clearly defined marketing strategy and tactical execution of our marketing plans, which include bringing two new products to launch this year.
Your initial challenges will revolve around assessing the competitive landscape and evaluating new market entrants; understanding and coming up to speed with new minimally invasive surgical techniques and procedures; and becoming a subject-matter expert to effectively reach out to cardiac surgeons and patients educating them on new treatment options available for cardiovascular disease.
You will spend the bulk of your time, about 40%, working with our field organizations developing the overall marketing and sales strategy (this includes about 20% of travel time); another 25% on new product launches; and the remainder 35% implementing marketing strategies to ensure an optimal promotional mix. Specifically your responsibilities are to:
Provide leadership to multi-functional product development teams to define market needs and customer requirements, assess business viability, and develop marketing strategy.
Monitor competitive activity and maintain an appropriate level of field sales interaction to stay abreast of market conditions and needs.
Define and execute promotional materials, market research, educational symposia, and clinical studies in support of product line; develop key presentations for surgeons, taking them on tour to the valve museum, and influence key opinion leaders.
Manage new product launches, including development and execution of product positioning, pricing, packaging, launch strategy, sales training materials, and promotion.
Forecast budgets for promotional spending and watch for changing market conditions which may affect forecasting and sales.
Manage all operational aspects of the product line.
Mentor and develop junior product managers.
Keys to Success
At Edwards our success is dependent on maintaining an atmosphere conducive to innovation, and in this culture you'll need the creativity and initiative to solve problems and find your own unique solutions. Several key attributes will aid your success in this role, including:
Strong leadership prowess to influence key opinion leader development.
Excellent interpersonal skills to interface with numerous constituencies including sales/cardiologists/customers; effectively building relationships with external customers and internal team members.
Creative problem solving skills to reach new markets and penetrate existing ones.
Multi-tasking capacity with the ability to juggle numerous projects and maintain grace under pressure.
High-energy and motivation to initiate tasks and follow-through effectively.
If this sounds like the right mix of challenge and opportunity for you, and you meet the minimum qualifications, we want to hear from you!
Edwards Lifesciences is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.
