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National Trade Show Manager
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Opportunity Snapshot
Trade shows are an important part of our overall branding and marketing strategy: our sales force approaches them with a great deal of enthusiasm and Edwards commits considerable resources to ensure their success. You'll have ample opportunity to showcase your own creativity as you envision, design, and execute a focused message in each venue. In addition, you'll enjoy the satisfaction of contributing to our mission of fighting cardiovascular disease around the world -- among other distinctions we are the leading heart valve producer in the world.
Your mission will be to create visibility, promote partnering, and generate interest in Edwards products and R&D expertise in 18 to 20 shows throughout the year (you'll attend a little more than half). This challenging role calls for a broad range of capabilities, as you will mange the shows from top to bottom, including logistics, creative, budgeting, travel and accommodations, and more. You'll need to modify existing processes and create new ones to manage the unique aspects of each show.
To be a good fit for this role you'll need at least eight years of experience in "client-side" convention planning, including implementing processes to streamline and improve execution. We're looking for a professional with demonstrated success in coordinating all aspects of trade shows, from clarifying the message to ensuring that the right number of power strips is on hand. You'll also need a dynamic personality and a proven ability to coordinate among multiple internal and external stakeholders at all levels, including managing expectations, providing solutions, and balancing a collaborative approach with the right measure of assertiveness.
Edwards Lifesciences is a global leader in products and technologies to treat advanced cardiovascular disease. Headquartered in Irvine, California, Edwards has more than 5,300 employees worldwide and 2005 sales of $998 million. In addition to a competitive salary and bonus eligibility, we offer a comprehensive benefits package and "perks" including an on-site fitness center, cafeteria, parking, and ATM.
What Else You'll Bring to the Table
In addition to the qualifications detailed above, you'll need:
A proven ability to communicate effectively with Sales, Marketing, and Executive Management, and work comfortably in a highly-matrixed corporate environment
The ability to manage workloads and prioritize requests to meet deadlines
Creative problem solving, negotiation, and interpersonal skills
The ability to work independently and with minimum direction
Experience managing trade shows with a manufacturing company; medical device background is a plus
Experience managing booths with a 50' x 50' footprint or larger
A four-year degree is preferred
What's in It for You
High visibility -- in addition to interacting with high level executives within Edwards, you'll represent a prestigious name in the cardiovascular field, one of the highest profile fields within healthcare.
High impact -- at Edwards we invest a significant portion of our profits back into R&D and we are aways looking for new products and technologies to promote our mission. For that reason trade shows and other meetings are a strategic part of our growth. In addition, you'll contribute to our overall brand marketing strategy, including new initiatives aimed at new and emerging markets.
Great work environment -- you'll join a highy creative Brand Management team that promotes collaboration & innovation. You'll enjoy making ndividual contributions, and you'll also contribute as a team member.
A culture of values -- you'll hear repeatedly from Edwards associates not only that they feel strongly about our mission and values, but also that they feel valued as professionals.
More About Your Role
Reporting to our Director of Brand Management and Promotions, you'll assume leadership of a well-organized national trade show schedule. At the same time, the success of the program will depend upon you assuming full ownership of each show, whether you attend or not. While you will need to delegate many of the details to vendors and others, you'll also need to ensure that every detail is executed completely, accurately, and on time.
Your specific activities will include:
Planning, coordinating, and executing all national and some medical meetings and conventions. You also will plan and coordinate regional conventions and assist in the planning of international conventions.
Planning and implementing product exhibits at conventions, exhibits sales conferences, and symposia, and arranging for specific events at national conventions. In addition you may participate in international conventions.
Directing exhibit design programs in the scope of the communications message to target and develop turn key programs which involves direction & development of both graphics and collateral materials, from concept to completion, advertising, promotions & media; working with vendors to arrange space, literature, hotels, equipment rental, and set-up and dismantling of the exhibit; and planning and coordinating the routing of exhibits shipped for the convention program.
Managing and executing projects and marketing plans intended to maximize company exposure and produce sales leads. This will include developing objectives and strategies for the overall effectiveness and execution of marketing events.
Working with franchise management and Brand Directors on the development and detailed management of budgets and activities related to each individual convention or meeting.
Negotiating contracts and managing relationships with outside vendors, and preparing ROI evaluations of events.
Generating reports providing information on cost-per contact, audience profiles and representatives' comments. You also may participate in the selection of which conventions are selected for participation.
Managing payment of exhibit fees for convention booth space, secure housing, and badge registration for Edwards's attendees.
Managing, maintaining, and recommending continuous improvements for all booth properties and convention assets. We'll also look to you to remain current on new trends in exhibit design.
Managing the convention lead generation process and ensuring distribution to the sales analyst function for tracking within a timely manner.
Serving as consultant to management and special external spokesperson for the organization on major matters pertaining to its policies, plans, and objectives.
Maintaining a thorough understanding of products, markets, and customers.
You can expect to travel nationally up to 25% of the time, but the number of days you travel in each month will vary; the schedule is busiest in spring and fall.
Keys to Success
To excel in this role you'll need dynamic people skills that enable you both to take a partnering and collaborative approach to working with a diverse array of people, and also to manage expectations and drive to results. In addition, to be an outstanding National Trade Show Manager, you will:
Manage multiple competing priorities and maintain grace under pressure.
Take a proactive approach to "managing" internal customers, such as ensuring that they register on time.
Pay robust attention to the details without losing sight of the big picture and how those details fit into it.
If this sounds like the right mix of challenge and opportunity for you, and you meet the minimum qualifications, we want to hear from you!
Who We Are
Edwards Lifesciences is a leader in cardiovascular disease treatments, the number-one heart valve company in the world, and the global leader in acute hemodynamic monitoring. Headquartered in Irvine, California, we supply products and technologies to customers in more than 100 countries, through both direct sales and distributor relationships. Our products are manufactured in locations throughout the world, including Brazil, the Dominican Republic, Japan, Puerto Rico, Switzerland and the United States.
We leverage our research, design, development, and marketing expertise to produce products that address specific cardiovascular opportunities including heart valve disease, peripheral vascular disease, and critical care technologies. As the market leader in our industry, we are both a highly evolved, well-established company, and a fast-paced entrepreneurial organization with a culture of constant innovation and aggressive growth.
This excerpt from our Credo sums up our culture well: "We will celebrate our successes, thrive on discovery, and continually expand our boundaries. We will act boldly, decisively, and with determination on behalf of people fighting cardiovascular disease."
Opportunity Snapshot
Trade shows are an important part of our overall branding and marketing strategy: our sales force approaches them with a great deal of enthusiasm and Edwards commits considerable resources to ensure their success. You'll have ample opportunity to showcase your own creativity as you envision, design, and execute a focused message in each venue. In addition, you'll enjoy the satisfaction of contributing to our mission of fighting cardiovascular disease around the world -- among other distinctions we are the leading heart valve producer in the world.
Your mission will be to create visibility, promote partnering, and generate interest in Edwards products and R&D expertise in 18 to 20 shows throughout the year (you'll attend a little more than half). This challenging role calls for a broad range of capabilities, as you will mange the shows from top to bottom, including logistics, creative, budgeting, travel and accommodations, and more. You'll need to modify existing processes and create new ones to manage the unique aspects of each show.
To be a good fit for this role you'll need at least eight years of experience in "client-side" convention planning, including implementing processes to streamline and improve execution. We're looking for a professional with demonstrated success in coordinating all aspects of trade shows, from clarifying the message to ensuring that the right number of power strips is on hand. You'll also need a dynamic personality and a proven ability to coordinate among multiple internal and external stakeholders at all levels, including managing expectations, providing solutions, and balancing a collaborative approach with the right measure of assertiveness.
Edwards Lifesciences is a global leader in products and technologies to treat advanced cardiovascular disease. Headquartered in Irvine, California, Edwards has more than 5,300 employees worldwide and 2005 sales of $998 million. In addition to a competitive salary and bonus eligibility, we offer a comprehensive benefits package and "perks" including an on-site fitness center, cafeteria, parking, and ATM.
What Else You'll Bring to the Table
In addition to the qualifications detailed above, you'll need:
A proven ability to communicate effectively with Sales, Marketing, and Executive Management, and work comfortably in a highly-matrixed corporate environment
The ability to manage workloads and prioritize requests to meet deadlines
Creative problem solving, negotiation, and interpersonal skills
The ability to work independently and with minimum direction
Experience managing trade shows with a manufacturing company; medical device background is a plus
Experience managing booths with a 50' x 50' footprint or larger
A four-year degree is preferred
What's in It for You
High visibility -- in addition to interacting with high level executives within Edwards, you'll represent a prestigious name in the cardiovascular field, one of the highest profile fields within healthcare.
High impact -- at Edwards we invest a significant portion of our profits back into R&D and we are aways looking for new products and technologies to promote our mission. For that reason trade shows and other meetings are a strategic part of our growth. In addition, you'll contribute to our overall brand marketing strategy, including new initiatives aimed at new and emerging markets.
Great work environment -- you'll join a highy creative Brand Management team that promotes collaboration & innovation. You'll enjoy making ndividual contributions, and you'll also contribute as a team member.
A culture of values -- you'll hear repeatedly from Edwards associates not only that they feel strongly about our mission and values, but also that they feel valued as professionals.
More About Your Role
Reporting to our Director of Brand Management and Promotions, you'll assume leadership of a well-organized national trade show schedule. At the same time, the success of the program will depend upon you assuming full ownership of each show, whether you attend or not. While you will need to delegate many of the details to vendors and others, you'll also need to ensure that every detail is executed completely, accurately, and on time.
Your specific activities will include:
Planning, coordinating, and executing all national and some medical meetings and conventions. You also will plan and coordinate regional conventions and assist in the planning of international conventions.
Planning and implementing product exhibits at conventions, exhibits sales conferences, and symposia, and arranging for specific events at national conventions. In addition you may participate in international conventions.
Directing exhibit design programs in the scope of the communications message to target and develop turn key programs which involves direction & development of both graphics and collateral materials, from concept to completion, advertising, promotions & media; working with vendors to arrange space, literature, hotels, equipment rental, and set-up and dismantling of the exhibit; and planning and coordinating the routing of exhibits shipped for the convention program.
Managing and executing projects and marketing plans intended to maximize company exposure and produce sales leads. This will include developing objectives and strategies for the overall effectiveness and execution of marketing events.
Working with franchise management and Brand Directors on the development and detailed management of budgets and activities related to each individual convention or meeting.
Negotiating contracts and managing relationships with outside vendors, and preparing ROI evaluations of events.
Generating reports providing information on cost-per contact, audience profiles and representatives' comments. You also may participate in the selection of which conventions are selected for participation.
Managing payment of exhibit fees for convention booth space, secure housing, and badge registration for Edwards's attendees.
Managing, maintaining, and recommending continuous improvements for all booth properties and convention assets. We'll also look to you to remain current on new trends in exhibit design.
Managing the convention lead generation process and ensuring distribution to the sales analyst function for tracking within a timely manner.
Serving as consultant to management and special external spokesperson for the organization on major matters pertaining to its policies, plans, and objectives.
Maintaining a thorough understanding of products, markets, and customers.
You can expect to travel nationally up to 25% of the time, but the number of days you travel in each month will vary; the schedule is busiest in spring and fall.
Keys to Success
To excel in this role you'll need dynamic people skills that enable you both to take a partnering and collaborative approach to working with a diverse array of people, and also to manage expectations and drive to results. In addition, to be an outstanding National Trade Show Manager, you will:
Manage multiple competing priorities and maintain grace under pressure.
Take a proactive approach to "managing" internal customers, such as ensuring that they register on time.
Pay robust attention to the details without losing sight of the big picture and how those details fit into it.
If this sounds like the right mix of challenge and opportunity for you, and you meet the minimum qualifications, we want to hear from you!
Who We Are
Edwards Lifesciences is a leader in cardiovascular disease treatments, the number-one heart valve company in the world, and the global leader in acute hemodynamic monitoring. Headquartered in Irvine, California, we supply products and technologies to customers in more than 100 countries, through both direct sales and distributor relationships. Our products are manufactured in locations throughout the world, including Brazil, the Dominican Republic, Japan, Puerto Rico, Switzerland and the United States.
We leverage our research, design, development, and marketing expertise to produce products that address specific cardiovascular opportunities including heart valve disease, peripheral vascular disease, and critical care technologies. As the market leader in our industry, we are both a highly evolved, well-established company, and a fast-paced entrepreneurial organization with a culture of constant innovation and aggressive growth.
This excerpt from our Credo sums up our culture well: "We will celebrate our successes, thrive on discovery, and continually expand our boundaries. We will act boldly, decisively, and with determination on behalf of people fighting cardiovascular disease."
Edwards Lifesciences is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.
